When? Sunday, 15th April 2012.
What? Find or make a red or green wristband. Put it on your arm and take a photo of it. Upload the photo onto http://www.photo-kako.com/en/soft-focus.cgi, which will create a dreamlike effect on the photo. Print the photo onto A4 paper. On the front of the paper, write 'saveawake.blogspot.com/2012/04/message-to-nbc-and-chevrolet.html'. Underneath that write 'www.facebook.com/pages/Save-Awake/359316727440434'. Add a message on the back explaining your love for the show and why it shouldn't be cancelled. Then send it to Chevrolet Headquarters or NBC Headquarters.
Where? 300 Renaissance Center, Detroit, Michigan, MI 48243 (Chevrolet HQ) or 30 Rockefeller Plaza, Manhattan, New York, NY 10112 (NBC HQ).
What else? As an extra part of the project, create multiple copies of your A4 sheet with message and URLs and stick them around the USA. This should attract lots of media attention.