You may have seen our conversation with Kyle Killen on Twitter, and many of you may have been a bit disheartened by it. Kyle Killen said to campaign for Jason Isaacs to win the Emmy, as the show is unlikely to be saved. However, we are not going to do this. We are going to continue to try and get 'Awake' saved. If it does get saved, I firmly believe that the publicity will practically win the Emmy for Jason.
The thing I believe we have done wrong in our campaign so far, is that we have not got directly in contact with NBC or other networks. We now have over 4,000 likes on Facebook, so that should be enough to make an impact, but we could still do with some more.
This Thursday (31.05.2012), we are going to campaign to get our show renewed. The campaign will be split into three parts:
Part One: Write to NBC or another network.I know many of you would rather send emails, but letters will be much more effective. Emails can be easily filtered out, deleted, or ignored. However, letters have to be opened, and will get more attention. Letters also make it look like we've gone to more effort to do it.
What do I put in my letter? (Source: wikiHow)
If you want your letter to be read by a network executive, be brief, be real. Write an anecdote about how the show has become part of your life. The executives are TV fans, too. They'll understand, and you'll make your point.
What do I not put in my letter? (Source: wikiHow)
Writing something like "I will just die if I never see this show again" is a bit dramatic and a good way to get your letter dismissed as the rantings of a deranged viewer. You also don't want to make threats, like "If you don't put 'Awake' back on the air, I'll never watch your network again!"
Where could I send it?
NBC - 30 Rockefeller Plaza, New York, NY 10112, United States.
ABC - 77 West 66th Street, New York, NY 10023, United States.
CBS - 530 West 57th Street, New York, NY 10019, United States.
Fox - 10201 West Pico Boulevard, Los Angeles, CA 90064, United States.
AMC - 11 Penn Plaza, New York, NY 10001, United States.
Part Two: Write to or call a local or major TV news station.If you want, aim small, try and contact your local news station. However, if you're feeling ambitious, you could aim for NBC News or another major news channel! Let them know all the effort us fans are putting in to get 'Awake' back on the air. If they do a news story on it, it could significantly increase the attention this campaign is getting, and may lead to NBC or another network picking 'Awake' up.
Part Three: Send penguin merchandise to NBC!To participate in this part of the campaign, you can either buy:
A soft toy penguin: http://www.amazon.co.uk/
A copy of the children's book 'That's Not My Penguin': http://www.amazon.co.uk/
If they are ordered from 'Amazon', they can be delivered straight to NBC's offices (address is above).